40 hours of saying thank you

By randall diamond
Appreciation

It’s official, I just wrote my 800th thank-you note! At an average of three minutes per note, that’s an entire work week of saying thanks.

I used to hate writing thank-you notes. I’d buy a lovely set of cards from Thanks, take a crisp envelope out of its crinkly packaging and begin to write out the address in my neatest handwriting. I’d stamp the return address on the top-left corner, making sure it was nice and straight, then I’d affix the stamp on the top right so that everything was ready to go except for the whole writing-the-note part.

I’d open the card and stare at the stark white insides, interrupted by only the crease running down the center, calling to me for some words of gratitude and I’d go possum. I wanted to express how incredible it was that this person had taken his own time and given extra effort to support something that I thought was important. I wanted to be sure that I put together something poetic that would let her know that I was sacrificing a bit of my own time because she made a sacrifice herself. Instead, I found myself desiring to be anywhere else and anybody else, for my skin was the most uncomfortable suit I had ever worn. Ugh, I would have to be creative!

As an appreciateologist, I realized early on that it was my duty to walk the talk. I wanted to live the values I espouse to companies about the importance of taking a few minutes to let people know how I notice what they’ve had done and why that matters.

So, I’ve stuck with it. And over time, my thank-you notes have become easier and easier to write. My breakthrough moment? I found a structure that made each note personal and unique. And I kept writing notes until I’ve found myself here today with 800 notes written in four years.

Truly, I don’t hate writing thank-you notes anymore. I’m now compelled to thank–it’s an addiction. I’m ready to change my number to 1-800-THANK-YOU! If I experience anything that resulted from another person’s effort, I must send them a note. I can’t not. I can, however, wonder what the benefit is of all this time and postage.

And so, it was with enthusiasm that I read the recent research by Adam Grant and Francesca Gino of Wharton’s business school, that asked the same question: what’s the benefit of thanking? Conducting four separate experiments, Grant and Gino determined how much more likely people were to help out when they did or didn’t thank research participants.

In my favorite experiment, subjects signed up for a study in which they were told they’d be providing feedback to a college student on his or her job application cover letter in return for $10 US. The first group gave their feedback and an automated system sent a confirmation from the alleged student’s email address that indicated the information was received. In the second group, the only change was that the email message indicating the information was received also stated “Thank you so much! I am really grateful.”

In both groups, the email continued with a request for additional feedback on a second cover letter. The randomly assigned subjects in the control group voluntarily provided help for the second cover letter 32% of the time. The subjects in the experimental group, where the only addition was the sentence stating appreciation for the work done, had a response rate of 66%. The interpretation is that by enabling helpers to feel more socially valued, they are twice as likely to put forth the non-required effort.

There are lots of ways for leaders and peers to recognize one another. Cool systems and meaningful awards provide methods for rewarding results when people make a measurable difference. When it comes to noticing effort and encouraging somebody to keep kicking tail, there’s nothing like The Thank You Note. Research supports its efficacy and my experience is that it gets easier as you stick with it. And I have yet to meet a soul yet who didn’t love a nicely written and thoughtfully scribed thank you note.

How do you prefer to say thanks? The fountain pen and the card for personalization or social appreciation so others can share in the moment?

Categories: Appreciation

Raquel Estrada

Great job Randall!! I am inspired and am pulling out my thank you note cards and writing one to my co-worker now. :)

January 24, 2012   |   Reply   |  
Sarah

In an era where everything seems to be quickly written by email & text, I have always appreciated the handwritten thank-you note waiting for me in my mailbox. Thank you for inspiring us Randall & I hope this becomes a new trend. :)

January 24, 2012   |   Reply   |  
Jennifer Sabado

Thank you for the inspiration, Randall! Because of your commitment to writing exceptional thank you cards, one of my work goals this year is to write at least one thank you note a week. It feels amazing to thank someone for their efforts. Keep it up! I can’t wait until you reach 1,000!

January 24, 2012   |   Reply   |  
Amy Ginger

Thanks for sharing Randall…it’s always nice to hear “Thank You”, but to receive a note with someone’s sincerest appreciation sure does make a difference…such a little note goes such a long way:)

January 24, 2012   |   Reply   |  
Randall

My favorite part about having been inspired to write notes myself and hearing that others are inspired is the fact that at the end of that line…there are human beings who feel valued for what they’ve done. We’re all creating a bunch of warm fuzzies; there’s no downside! Thanks for the comments – it’s so wonderful to know we’re making a difference together!

January 24, 2012   |   Reply   |  
Meri

The power of a Thank You (large or small) makes such a nice impact, but can easily be overlooked. Thank you Randall for reminding us of its importance.

January 24, 2012   |   Reply   |  
Emi Brown

Wow, what an inspired example of how words can greatly impact others. Nice work. We’re definitely all motivated — thanks to you.

January 24, 2012   |   Reply   |  
DeAnna Meldrum

Reading this reminds me of when I was a recipient of one of your Thank You notes :) How exciting and surprising it is when you get a real letter in the mail, then to open it up and find such thoughtfulness! It really made my day :) I’m sure you added cheer to the other 799’s day too! Keep it up!

January 24, 2012   |   Reply   |  
Jennifer Natale

As a receiver of one of your Thank You notes I can honestly say you’ve got this art perfected! Your advice and expertise has inspired me to write more Thank You notes and this blog is a great reminder that I need to get back on track-it’s been a while since I’ve written my last note :)

January 26, 2012   |   Reply   |  
Mary

Your comments has reminded me that I need to send “thank you” notes to a couple of my co-workers for pulling through for me when I needed them most. Thanks for the inspiration and keep up this awesome blog!

February 1, 2012   |   Reply   |  
Kris

LOVE LOVE LOVE this post.
I just found your site today when I was searching google to see if it picked up on my recently launched blog. I have been a BIG fan of the hand written thank you note – although at times I’ll type them after an interview if the situation is better suited. Still taking that one minute to say thank you is so easy and yet goes so far…
Glad to see that there are others like me out there who want to make this world a nicer and kinder place. Continued success on your TY Note efforts.

February 10, 2012   |   Reply   |  
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By randall diamond

A recognition warrior for clients and prospects alike, Randall Diamond does O.C. Tanner proud as a trusted advisor and recognition specialist for organizations throughout the San Francisco Bay Area. He consults with cutting-edge companies, guiding them as they build recognition programs into organizational development strategies. Randall understands world-class recognition practices, and knows how to use them to turn the wheels of great work. He’s inspired by National Public Radio, delivering work that creates value and lives by a simple motto: “Do what the person you want to be would do.”


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