Recognition Strategies

why is social recognition important?

By juliana groscost
social recognition

In my current role as Product Manager, I have frequent interaction with clients and other B2B customers who are very hesitant to use social media within their organizations; simply stated, they are afraid. And rightly so. It seems to have this ability to shine light on all of those skeletons you would rather keep in the closet. But the reality, is that social media—be it inside or outside the organization—is here to stay. And your employees, especially younger generations, have expectations around the use of social. So, it’s time to leave the fear behind and get excited. Below are four reasons why social is important in your recognition strategy.

Drive great work through transparency: The power of social recognition lies in the ability for peers and leaders to see what people are being recognized for. This transparency not only encourages, creates excitement, and inspires others to achieve great work, but it also catalogs those heroic stories that build strong cultures—and iconic leaders.

Share insight across borders: As telecommuting and international collaboration become more the norm, the ability to share knowledge and experience is critical. Knowledge sharing through specific examples of great work is one of the best ways to teach. This gives people an inside view into where other departments, business units, etc. are achieving great successes for the company, and encourages them to emulate these desired behaviors.

Build trust with employees: Millennials (and even some of the older generations) use social tools in every aspect of their daily lives. Not allowing them to share information in this fashion will likely foster a lack of trust and ultimately could push them out the door. Information sharing through social media is acceptable and more importantly expected, and by creating forums that are enterprise wide, the organization will create trust between the employee and the company. Not to mention employee to manager and peer to peer.

Create better and faster feedback: Social forums provide a way for employees to receive constant feedback which will help motivate them, push them to achieve goals faster, and allow them to course correct sooner. It will also allow HR and other leaders to see where there may be gaps that need to be filled or issues that need to be addressed. People will talk. You might as well encourage them to do it in the open.

Tomorrow, my colleague Nathan Olson will share with you some concerns leaders may have about adopting social media company-wide and how to overcome them.

Categories: Recognition Strategies

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By juliana groscost

Juliana Groscost has held several business development roles during her many years at O.C. Tanner. Currently she is the Product Manager for Career Achievement. She has a B.S. in Anthropology and an MBA in Business Strategy. She resides in Salt Lake City, where she lives happily with her husband, daughter, and Newfoundland.


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