how purpose feeds great work

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Recruiting great talent is hard. Retaining it is even harder. But there is hope, and it’s name is purpose. Connect your employees to it and you can increase engagement, reduce turnover, and inspire the kind of great work that turns companies into industry leaders.

It starts, as all good strategy should, at the beginning. Employee onboarding isn’t just an orientation, it’s a chance to connect new employees to your company’s mission, brand, and core principles. Do it right, and you’ll inspire them to do great things. Don’t do it at all, and you’ll be adding another decimal point to the sobering statistics surrounding retention in the modern workplace.

But don’t stop there. By reconnecting existing employees to your company’s mission, the not-so-cleverly named process of inboarding, you can deepen their sense of purpose and solidify their engagement long-term. From the top on down, great work comes from people dedicated to a common goal. We all seek happiness and success, and with a clear sense of purpose, the path to both is easy to follow.

However powerful, purpose is only part of a comprehensive recognition strategy. Without smart, strong leadership, recognition, however prevalent, can only do so much. Managers must learn to take advantage of natural opportunities for recognition so it feels relevant and meaningful to the recipient. Because appreciation shouldn’t be a momentary expression of approval, it should be a lasting strategy that, over time, increases the value and output of an entire organization.

On August 25th, join Jeff Birk, Manager of Speaking and Training at O.C. Tanner, as he discusses onboarding, inboarding, retention, recognition, and more in a free, HRCI-accredited webinar that will get you fired up about creating a culture of purpose at your company.

By andrew scarcella
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