webinar recap: from change to transformation with david lapin

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We welcomed David Lapin, author of Lead By Greatness, and O.C. Tanner’s own Kevin Ames to lead this month’s webinar. The two joined together to share insights into how organizations like yours can truly transform their corporate velocity.

Corporate velocity (the time it takes to get things done in an organization) has slowed by 22-50% in the last five years. But that doesn’t mean the corporate world is slowing down – the pulse of business and the speed of disruption (new technologies, businesses, and even industries) is accelerating.

As urgent as transformation is, less than 30% of organizational transformation initiatives actually succeed! So how can organizations truly transform themselves beyond merely just a change to their products, processes, technology, or structure?

One word: distinction. Organizations must begin by functioning in a way that is so uniquely different from anything else, that it becomes part of their nature and part of who they are as a culture. It becomes their purpose. This is not about learning new skills, changing a process or a structure, it’s about changing the core of how people function in your organization.

David provided 5 key questions for HR leaders to start this conversation:

  1. Has my company articulated the higher and unique purpose of its existence?
  2. Is our culture aligned to this unique difference we make?
  3. Is our leadership aligned with it?
  4. Do we have the talent we need to deliver on our purpose?
  5. Are we able to unlock our talent’s potential?

Kevin then took a deeper dive into the connection between this sense of distinction and recognition. The culture of an organization ultimately determines its success because, as David said, we want people to join around a common purpose. That culture will either inhibit or enable common goals and whether or not they are reached.

He asked listeners: what influences your people? A strong recognition strategy where peers and leaders are applying effort, achieving results, and celebrating milestones will help connect your people to a purpose.

Listen to the full webinar recording to hear more from David Lapin and Kevin Ames on transforming your organization’s culture.

By ana bentz
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Comments (5)
Bernadette Weston


I attended the webinar last week and did not see the HRCI credit information. Is there anyone who can send it to me?

Bernadette Weston
(630) 795-2191

April 25, 2017   |   Reply
Mannal Khalil

I also need the HRCI credit information. Can it me sent to me as well? Thank you!

April 25, 2017   |   Reply
o.c. tanner

For HRCI and SHRM certification, please email Tally.Blair@octanner.com. Thank you!

April 25, 2017   |   Reply
Diana THomasson

I have not received my HRCI credit, can you please forward.

May 17, 2017   |   Reply
Richard Paterik

I also attended this Webinar on April 24 of this year but didn’t get the HRCI credit information. Would you be able to please email it to me as well? Thank you!

September 27, 2017   |   Reply
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